Question: Why are my affiliates asking for brandable reports? How am I supposed to manage that?Dear Affiliate Manager,What tools are you providing to your affiliates? If its just a standard button or text link, youre only doing half your job. Not only is it less productive for you to have a group of affiliates half-interested in promoting your product, but its just irresponsible to have an affiliate program without helping your affiliates to make money.You heard me. Im sick and tired of it and Im speaking my mind.Help me to help you. Affiliate marketing is supposed to be win-win. So, lets work together on this to make us both some money.My favorite affiliate programs provide many free tools. All things the same, Ill promote an affiliate program that looks like they care more than one that isnt even trying, because, to me, it is a reflection on their overall quality.Perhaps its because Im a woman. I like to build relationships. I like to feel appreciated. And, of course, Im in affiliate marketing because I want to make money! So, when I find an affiliate program that offers a brandable free report that I can share with my subscribers, promote a great product and make money in the process? Score!Now, dont insult my intelligence by packaging up some random articles that have nothing to do with anything and telling me its an ebook. Dont give me junk. First of all, youre representing your quality, and Im representing mine. So, give me something good. A quality report or ebook, with a great preview of your product and what you offer.My readers will be loyal, and so will I.Do you want a loyal army of affiliates? Walk a mile in their shoes. Why did they sign up for your affiliate program? Because they believe in your products. Treat them well, and youll have loyalty that you cant buy at any price.
IntroductionOver the past 10 years a great number of businesses ranging from SMEs to Blue Chips have been rolling out or updating their Enterprise Resource Planning (ERP), Distribution Requirements Planning (DRP) and Advanced Supply Chain Planning solutions (APS). There are a variety of reasons for this intense activity, ranging from the need to consolidate IT following an acquisition, through to the desire to improve the IT capability in order to implement a particular supply chain strategy.When the dust settles after the implementation many businesses, having spent a lot of time and money, are left with a very inflexible IT solution whose core planning principles are routed in the thinking of the late 60s, and not compatible with the agile, flexible, supply chain processes required to be competitive today.It seems that our understanding of what is required to build a competitive supply chain has evolved considerably over the past 40 years, however the range of IT solutions available to support our ambitions has not.This white paper examines the key elements required to build a successful and low cost supply chain, how the majority of IT offerings fail to support these key principles and how a new approach to planning can enable the benefits of Lean Manufacturing without throwing away your IT investment.The problem with ForecastsFundamentally, most ERP/DRP systems provide a very robust operational platform, on which the majority of a business processes are supported, from Finance to HR. Where they are weak however, is in the provision of planning tools. Most come equipped with a basic MRP (Material Requirements Planning) engine, and the more advanced ones may supplement this with predictive safety stock planning or re-order point logic, usually under the guise of an Advanced Planning Systems (APS) module. Or to put it another way, your multi-million dollar IT super-car has a tractor engine lurking under the bonnet. The fundamental flaw with all of these MRP variants is that the starting point for all calculations is a Forecast. Most planners know that the best Forecasts are 70% accurate at best. APS systems may buy a few percentage points of improvement in exchange for a hugely disproportionate monetary investment, but have categorically failed to deliver the advertised benefits. The real problem is that MRP then compounds the situation by using this imperfect forecast to precisely raise planned orders and set predictive levels of safety stock. What this does is push wildly unplanned and unpredictable levels of inventory, effort and cost into our supply chain. For more information contact firstname.lastname@example.org or visit our website at www.orchestr8.com.
Joint ventures are one of the most effective ways to grow your business. Yet, like many of the most effective marketing strategies, when done improperly, your results may often be poor.When you try to sell your product, you use all sorts of conversion tactics such as building a relationship, getting your benefit across, using deadlines, exclusivity and calls to actions.So it would make sense to follow the same guidelines when trying to attract joint venture partners right? Your main goal is trying to get people to take the action you want them to. People are all the same. They respond to the same triggers. It doesn't matter if they have years of experience in guerilla marketing or if they're a newbie.Let's examine some of the trigger points that will increase your success in landing joint ventures:1.) Building a relationshipPeople are more likely to work with someone they've worked with before. They're also more likely to buy from someone they've bought from before. That's because trust is the most important facet of any relationship. If you approach me and I have no clue who you are, then I automatically do not trust you until you do something to build that trust.You can build trust in a variety of ways. One way is to refer to a mutual business partner. Let's say I've done business with your friend Jeff. I trust Jeff because we had a good business dealing. If Jeff endorses you, then you've automatically gained my trust. So go contact Jeff and have him contact me. All you have to do is ask Jeff.Perhaps you don't know anybody in the business. That's when you use the law of reciprocity in your favor. This law states that whenever you do something nice for someone, they're more likely to reciprocate. For example, if you provide good information to prospects for free, then they feel like they owe you something.You can do a variety of things for potential jv partners. You can create marketing material that they can use for their affiliate program. You can create screencam video tutorials of their products for them so they can give away to their customers.It will take more work to do this than simply sending out an email. If you've researched your potential jv partner thoroughly, then you'll know the volume of business you'll gain will be worth your effort. Even if this jv prospect doesn't work with you, he'll more than likely refer you to his other heavy hitter friends.Obviously, what I've outlined above may seem like a lot of work. You may just be happy send form letters to as many people as possible asking them to promote for product for a split of the profit. You may get a few interested people based on the volume of emails you send out. If you use the brute force tactic, you'll surely run out of prospects to email eventually.Now that you understand the importance of building a relationship, let's look at the second trigger.2.) ExclusivityPeople like to feel like they belong to a special group. If you tell them that they were specifically selected based on some criteria, they'll feel special and will more likely respond positively. Stroke their ego a little.Here is an example of this method:Dear potential jv partner,I read your article on "xyz site" and thought it was very informative. I like how you pointed out blah blah blah. Based on your article, I felt you were an authority on "xyz topic". I have a product related to this niche and I'm seeking experts in the field to promote my product for a split of the profits.orDear potential jv partner,I'm contacting you because you were recently featured as a top affiliate for 'xyz product'. I have an exclusive invitation only affiliate program and I'd like to invite heavy hitters such as yourself to join. I'm only accepting about a dozen partners at this time so that you have the benefit of less competing partners.3.) PerksMany people do not know the difference between an affiliate and a jv partner. This difference should be noted because a jv partner can bring you so much more business than an affiliate.When you have an affiliate program, your affiliates are commissioned employees. In a sales organization, people who make more sales volume per given month are elevated to a higher commission level. People with spectacular selling skills are highly coveted. They are an asset. If they're not valued then they will jump to another opportunity. Why should they work for you when they get more benefit for the same amount of work elsewhere?Your joint venture partners should get perks such as higher commissions, exclusive marketing tools, a head start etc.Giving away your product to a potential jv partner for review is the least you should do. That's the bare minimum. I still get joint venture emails where people do not even offer to provide the product for review. It means they have not done proper research on me.What I've listed are three ideas to keep in mind when contacting joint venture partners. There are many more triggers you can use to increase response to your proposal. Just look at the same triggers you use when trying to sell your product.As I've mentioned before, people all respond the same way to certain emotional triggers. Utilize them every chance you get to obtain a higher response from your marketing efforts.
If you are truly serious about making a success out of your business in the long run then there are several factors that if applied correctly and efficiently will make your sales explode to stardom in your market area. Value for moneyThe reader feels and thinks he or she is getting their moneys worth. This is a vital marketing principle to boosting your sales. If this objective is achieved then you have essentially done all the hard work, convince your prospects that the product you are offering them is worth substantially more than the price your selling it at.It is also important that you market products within your means (financially); ideally you should have purchased a copy of the product, this is a key marketing principle that will help you when it is time to market the product as you should have familiarised yourself with it. Also, consider offering free gifts with your products (See Marketing Principle 3); make the customer really feel they are really getting their moneys worth. UniqueSome of the most effective advertisements are those that are original, captivating and distinctive. The more unique and captivating you are able to convey your products, the better the customer response. Creating mailing lists and newsletters is also another key marketing principle of effectively establishing yourself while building up your rapport with customers; it is definitely something you should look to explore. RelevanceMake sure when you market a product, that you supplement it with a tightly focussed offer. Having an offer that relates specifically to your product is a very effective marketing principle of establishing credibility. Relevance is important; never venture beyond your given niche. DesirabilitySomething can be great value for money, but it doesn't necessarily mean I want to buy it nor does it mean a customer would want to buy it. As a result alleviating the desirability of your product is a crucial marketing principle. As a method you can try enlisting part of your product as a premium which should not be to hard to accomplish with information products. As a marketing principle, concise wording is very important and if used effectively should put your products in a more favourable position.
There are several things a person can do to become successful in network marketing, but none compare to the benefits you will receive from MLM recruiting. A majority of your time should be spent on recruiting and building your business because in the end, everyone wants to be rich. The further you build your business the higher your income is going to be. So how do you go about recruiting and what are the magical secrets to success in multilevel marketing? Lets find out.The first part to MLM recruiting is believing in yourself and the product that you are promoting. You must believe that your product is the best out there and that it is going to benefit everyone that becomes associated with it. If you promote the product with great knowledge and passion then other people will be curious as to why it is truly as good as you make it out to be. Now you have the persons attention.Getting people to your website is the key to advertising. Everyone that has internet access has the capability of seeing your information at THEIR convenience. When youre advertising online, always cross-market by advertising your website and phone number. This gives people multiple ways to contact you enhancing your chances of building your "network marketing" downline.Communication is a key aspect to how people will perceive the product. With network marketing, you will be recruiting in various ways from telephone, email, letter and more. If you are fumbling with words trying to explain the benefits of the product, people will question your knowledge of the product. You need to know the ins and outs of the product and be prepared for any question that may come up.Building a personal relationship will help in "multilevel marketing" . Know that everyone you deal with has a life and hobbies outside of network marketing themselves. If you take the time to get to know them a little better they will begin to trust you more and be more inclined to buy into your product. Ask them about family, hobbies, interests, career goals and more.Persistency is the key to success in network marketing and will help in the recruiting process. Be consistent to follow up on every email that you receive to keep the personal relationship in tact. Offer something of value to them such as new ezines of yours that they can subscribe to for free. Keep them interested on an ongoing basis until they finally decide it is worth buying into.MLM recruiting is all about persistency and consistency. If the person sees your dedication and you take the time to build a relationship, you will build a large downline in no time. If you can show people that they are worth while, then they will be more inclined to listen to you and you will be on your way to a successful MLM recruitment.